This idea is pretty far out. Increasingly, people are using the Internet to find rock groups they enjoy listening to. The Internet is then further utilized to allow these musical groups to have tours that garner them just enough money to support themselves on a low level.
In addition, the software for creating music is becoming increasingly sophisticated and powerful in terms of its effects but also increasingly easy to use. What if there was a way for users to not only find music they like on the Internet but add their own input to the music, changing it into something that fit their tastes better?
Once the user had made changes to a particular song, the web site could remember those changes and always apply them to the song when that user played it. Users could listen to each other's versions in a My Space-like community. The types of changes the user made in one song could be automatically applied to another song created by the same musical group, to make it something the user more wanted to listen to.
These types of changes could certainly be done with lyrics. There could be collaborative software for lyrics similar to Lotus Notes.
Eventually, some changes could percolate up into the groups own versions of songs. The data thus gathered could also cause the group to present songs differently in different venues, depending on the feedback of people from that geographical area.
Perhaps the process could advance to the point where a group of online users would not need to start with a musical group at all, but could create their own music according to their own taste. Obviously, the creation process would be much aided by software trying to fashion a desirable song. Perhaps people could start with templates of traditional songs not protected by copyrights. Once a desirable song had been created that was enjoyed by enough people in a particular part of the country, a group of actual musicians could learn the song and go perform it there for them.
Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts
Sunday, August 26, 2007
Making TV Advertising Like the Internet
The Internet is rapidly gaining popularity as an advertising medium because ads are individually targeted to users. So Google, for example, can take into account a person's searching history when they present an ad for him or her to look at (at least, this is how I interpret the situation.)
TV on the other hand is "mass media" which is to say everyone watching a TV program sees the same ad. This could change, but it would require some modification of the technical system through which TV is currently delivered. I believe however, that these technical problems have already been solved in the pursuit of other product ideas that ended up not working (the various schemes that provided for viewer input. Do they have this on American Idol?)
For example, the cable company could build a profile of a viewer based on his or her viewing habits and then provide different ads to different people on that basis. Alternately, the cable company could link to "cookie" data accumulated by the person's Internet surfing. Presumably, this would have to be voluntarily done by people on an individual basis. It seems that some might do it nonetheless, however, in order to be able to see ads related to things they actually wanted, which would be more enjoyable (presuming they will have to see some kind of ads).
This idea is presented separately from the whole TiVo problem, which is reducing peoples viewing of ads. The fact is, ads are still sold so the idea could still be workable. Presumably, an early stage filter built into the system would be required to remove any porn-related Web surfing cookies for this to work. Some people would still feel uncomfortable about making public certain aspects of their Web surfing. For example, this could apply to politics. People who felt uncomfortable about those things would presumably not opt for the option to link to the cookie data. But the porn thing would need to be dealt with automatically, since this is supposedly the single biggest use of the Web.
TV on the other hand is "mass media" which is to say everyone watching a TV program sees the same ad. This could change, but it would require some modification of the technical system through which TV is currently delivered. I believe however, that these technical problems have already been solved in the pursuit of other product ideas that ended up not working (the various schemes that provided for viewer input. Do they have this on American Idol?)
For example, the cable company could build a profile of a viewer based on his or her viewing habits and then provide different ads to different people on that basis. Alternately, the cable company could link to "cookie" data accumulated by the person's Internet surfing. Presumably, this would have to be voluntarily done by people on an individual basis. It seems that some might do it nonetheless, however, in order to be able to see ads related to things they actually wanted, which would be more enjoyable (presuming they will have to see some kind of ads).
This idea is presented separately from the whole TiVo problem, which is reducing peoples viewing of ads. The fact is, ads are still sold so the idea could still be workable. Presumably, an early stage filter built into the system would be required to remove any porn-related Web surfing cookies for this to work. Some people would still feel uncomfortable about making public certain aspects of their Web surfing. For example, this could apply to politics. People who felt uncomfortable about those things would presumably not opt for the option to link to the cookie data. But the porn thing would need to be dealt with automatically, since this is supposedly the single biggest use of the Web.
Friday, February 16, 2007
idea to combine retail and the Internet
I think when people go to a store such as Rite Aid or CVS---what used to be called a drugstore but I can't even think what it would be called now, convenience store does not seem correct---they should be able to order items within a certain range of categories from the Internet.
The person making the order would have to identify himself or herself by name and show the driver's license to verify identity. However, the person would not be legally responsible for picking up the ordered item once it came and, if he or she did not buy it---the person would not be responsible for paying for the item.
Rather, the store would notify the person by e-mail that the item had arrived, hold it for one week, and then put it up for general sale. Anyone who feel to pick up an item however, or failed to pick up a certain number of items, say maybe three, would lose their ability to order new items.
There are number of purposes contained in this idea. one is an easier and less expensive way to order from the Internet, since a company like Rite Aid would be able to set up some bundled, lower-cost method of shipping. Even more important, however, would be the idea of Rite Aid getting new ideas for products to stock.
In fact, the whole idea of the store would change and become more flexible. In fact, this store would be halfway into the Internet.
A related idea of mine is that each store of this type should list every item they have on the Internet, along with their current price. It seems to be this would be something they could attain for software alone with no hours contributed from people working in the stores. I say this because stores like Rite Aid, due to their computerized cash registers, pretty much know everything that is in each store and have this information in their company servers. Of course, such information would be accompanied by a disclaimer that the information did not constitute a guarantee that a particular item would be in the store and an acknowledgment that errors could happen. However, I believe errors would be extremely rare.
This system would be particularly useful for people without cars for whom it can really be difficult to throttle round from one store to another looking for a particular item.
The idea
The person making the order would have to identify himself or herself by name and show the driver's license to verify identity. However, the person would not be legally responsible for picking up the ordered item once it came and, if he or she did not buy it---the person would not be responsible for paying for the item.
Rather, the store would notify the person by e-mail that the item had arrived, hold it for one week, and then put it up for general sale. Anyone who feel to pick up an item however, or failed to pick up a certain number of items, say maybe three, would lose their ability to order new items.
There are number of purposes contained in this idea. one is an easier and less expensive way to order from the Internet, since a company like Rite Aid would be able to set up some bundled, lower-cost method of shipping. Even more important, however, would be the idea of Rite Aid getting new ideas for products to stock.
In fact, the whole idea of the store would change and become more flexible. In fact, this store would be halfway into the Internet.
A related idea of mine is that each store of this type should list every item they have on the Internet, along with their current price. It seems to be this would be something they could attain for software alone with no hours contributed from people working in the stores. I say this because stores like Rite Aid, due to their computerized cash registers, pretty much know everything that is in each store and have this information in their company servers. Of course, such information would be accompanied by a disclaimer that the information did not constitute a guarantee that a particular item would be in the store and an acknowledgment that errors could happen. However, I believe errors would be extremely rare.
This system would be particularly useful for people without cars for whom it can really be difficult to throttle round from one store to another looking for a particular item.
The idea
Subscribe to:
Posts (Atom)